More on the CW {{Combining Media Types & Expanding Visability}}

Continuing my previous discussion on the CW, I'd like to address not only the new season of Gossip Girl, but also the addition of the original soundtrack accompanying the new series of Vampire Diaries. I want to bring up Gossip Girl because as the new season is presented many individuals have used other forms of technology to watch episodes from previous seasons. This expands on one of the many issues brought up in Introduction: "Worship at the Altar of Convergence". Society is now able to watch broadcast TV via the internet. This once again removes the scheduled viewing that we discussed in class, freeing peoples schedules in an extraordinary way. Supporting the article by demonstrating convergence, in that the way in which this mode of media is received has changed over time. Families and individuals can load episodes, and sometimes seasons online - eliminating the need for a television, or less extreme to conform to a schedule. Not only is this more convenient for consumers, also allowing more people the availability to the channel and those who are devoted to the season can keep up; while continuing their conflicting lifestyle.
Referencing the above article, I also want to bring into account the CW's own blog. I took a quick glance at their most recent posts, seeing that The Vampire Diaries is releasing a soundtrack specifically related to the show, songs either heard previously, or in the upcoming season. This allows the music to be presented in a different medium - viewers will associate the songs with the television show, bringing new meaning or presenting it a fashion where people must listen (they don't want to miss a scene in their favorite television show). This "convergence" or combination brings together both musical tracks and fictional narratives, influencing both ways. This soundtrack combines media artists (which links a category of music lovers to a certain group of television lovers) with television producers. Here two types of artists benefit from the same size audience, showing that the development of new technology does allow media genres to expand in the largest way possible.

http://blog.cwtv.com/ (The Vampire Diaries and Gossip Girl)