This from Luders article really correlates to what we discussed last week. It erased the line between corporation and individual. This was because now people could interact in a new form of media - this eliminated a new boundary. I think that the above quote can be further developed by including video share on one website creates a new type of connection.
"Tools for personal communication have seen a remarkable development with the digitalization of media technologies.As media for personal communication,these tools may be labelled ‘personal media’ "(684).
Personal media is something that created a much more interactive way communicating. Narratives were no longer producer ->viewer oriented, but could work in either way. This to me is possibly the biggest step for media creations, because more and more people became interested.
"Technological development is situated within a social and political context" (685). Only certain boundaries are appropriate to cross, or logical. I like this quote because it obviously keeps some realisticness in how involved people can get. For instance, an individual person cannot produce a full length film - BUT one can create a short, self edited, and short film for laughs on youtube.
"Prior to the digitalization of personal media,people generally knew with whom they were communicating" (686).
I can relate to this and that is why I really think it is relevant. If we post something on youtube you're never really sure who is watching it, purely because there are so many people involved in the success of the website.
Sharing media is revolutionary because it changes story telling in a way that may have never before seen possible. I know that because people are doing the same as me I find it even more enjoyable to see how many hits a blogpost or even new video gets. It is all about the interaction and ability to network.
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